It will greatly help new listeners discover the show. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. You can read the Nir And Far blog post on: 3 Reasons Why Subscription Businesses Fail The more money a company is likely to make in perpetuity, the higher its share price.įrom 2012 to 2019, the subscription economy grew more than 300%, and 75% of companies selling directly to consumers said they would offer subscription services by the following year. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals. Nir’s Note: This article originally appeared in The Harvard Business ReviewĬompanies and investors love subscription business models since they generate recurring revenue that translates to predictable cash flow.
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